Custom signs and banners are great way to get your message out and create brand awareness. When designing window signs, banners, or car signs, make sure your customers can read what you want to tell them. The sizes of the letters and logos, as well as the colors you choose, are crucial in creating a visible, easy-to-read sign.
Sign Pro Web’s Letter Visibility Chart shows the maximum reading distance for your sign to make the best impact, as well as the overall readable distance. A good rule of thumb is every 1 inch of letter height provides 10 feet of readability with the best impact. For example, 6” tall letters make the best impact within 60’; however, they can still be seen and read from up to 200’ away.
There are many other factors such as, contrast, font style, sign placement, traffic speeds and so on. The International Sign Association has an informative article that delves into these issues in detail. You can view it here www.signs.org/portals/0/docs/signline/signline_51.pdf or e-mail m:e at firstname.lastname@example.org with your questions.