While running some errands in Oconomowoc, WI today, I spotted this old hand painted sign for a “Boot & Shoe Store”, on the side on old cream city brick building. In the days before electronic signs and full color digital printing, sign painters, some itinerate, would paint advertising signs on buildings and store fronts. I checked with the Oconomowoc Area Historical Society, and they had this story about the Boot & Shoe Store on their Facebook page.
Today as in the days of old, you need to communicate visually. How can we help get your message out.